Privacy Policy

Project Understood operates https://projectunderstood.ca/. We publish editorial content focused on helping readers compare and better understand online casinos in Canada, including topics such as payout speed, Interac support, bonuses, wagering requirements, licensing, and province-level availability.

This Privacy Policy explains what information we collect, how we use it, when it may be shared, and the choices you have. It applies when you visit our website, click affiliate links, use our contact form, or otherwise interact with Project Understood.

Project Understood is an informational and affiliate website. We do not operate online casinos, accept deposits, process bets, or handle withdrawals on behalf of gambling operators.

What We Collect

We keep data collection as limited as practical.

Information You Provide

If you contact us through our contact form or by email, we may collect information such as:

• Your name
• Your email address
• The contents of your message
• Any other information you choose to include

We only collect this information when you provide it directly.

Browsing and Device Information

When you use the site, we may automatically collect basic technical information, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Pages viewed
• Time spent on pages
• Referring website or source
• Approximate geographic location based on IP
• Date and time of visits
• Cookie IDs and similar identifiers

This information helps us understand how the site is used, maintain performance, detect abuse, and improve our content.

Cookies and Tracking Data

Like most websites, we may use cookies and similar technologies for:

• Site functionality
• Analytics
• Advertising measurement
• Affiliate attribution
• Link performance tracking

These tools may collect data such as click IDs, campaign parameters, referring pages, and outbound link activity.

Sensitive Information

We do not intentionally collect sensitive personal information through the site. We do not ask for government ID numbers, payment card details, gambling account passwords, or similar high-risk data.

How We Use Information

We use information for purposes such as:

• Operating and maintaining the website
• Answering messages and support requests
• Monitoring site traffic and performance
• Improving our reviews, guides, and comparisons
• Understanding which content is most useful to readers
• Detecting fraud, abuse, or technical issues
• Measuring ad performance and affiliate attribution
• Complying with legal obligations

If you contact us, we use your details only to respond and manage the conversation. We do not use your message content for unrelated marketing.

Cookies and Tracking

Cookies are small text files placed on your device when you visit a website. Some are necessary for the site to function, while others help us understand traffic, measure performance, or track whether an affiliate referral resulted in a visit or conversion on a third-party site.

We may also use pixels, tags, and URL parameters to understand how visitors use the site and how outbound links perform.

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies, though some parts of the site may not work as expected if you disable them completely.

If you want to ask about tracking preferences or request assistance, you can contact us at [email protected].

Advertising, Analytics, and Affiliate Links

Project Understood may use standard website analytics tools to understand how visitors use the site. These tools help us see which pages are popular, where traffic comes from, and how readers interact with our content.

We may also work with advertising or monetisation partners that use cookies or similar technologies to measure performance, prevent duplicate ads, or understand campaign effectiveness.

Some links on our site are affiliate links. This means that if you click through to a third-party operator or partner and take a qualifying action, we may earn a commission. This does not usually change the price you pay, but it helps support the site and our editorial work.

Affiliate links may contain tracking parameters so that the third party can recognise that the visit came from our site.

How We Share Information

We do not sell your personal information to data brokers.

We may share limited information with:

• Website hosting and infrastructure providers
• Analytics providers
• Security and anti-abuse services
• Advertising or monetisation partners
• Affiliate networks and tracking providers
• Professional advisers where necessary
• Authorities or regulators when required by law

For example, if you click an affiliate link, certain technical information may be shared so that a referral can be measured correctly.

We may also disclose information where necessary to enforce our terms, protect our rights, investigate misuse, or comply with legal obligations.

International Transfers

Some of our service providers or partners may process data outside Canada. When this happens, your information may be subject to the laws of the country where it is processed.

We work with standard online tools and providers that are commonly used to operate websites securely and efficiently.

Your Privacy Choices

Depending on where you live in Canada, you may have rights under applicable privacy laws to request access to personal information we hold about you or ask that it be corrected.

You may also:

• Ask what personal information we hold about you
• Ask us to correct inaccurate information
• Ask us to delete information you previously provided, where appropriate
• Withdraw consent where processing is based on consent
• Ask questions about how your information is used

To make a privacy request, email [email protected]. We may need to verify your identity before acting on certain requests.

Data Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this policy.

As a general approach:

• Contact form submissions and email correspondence may be kept as long as needed to respond, maintain records, or handle follow-up matters
• Analytics data may be retained for up to 24 months
• Server and security logs may be retained for up to 12 months, or longer if needed for investigations or compliance

When information is no longer needed, we aim to delete it or anonymise it.

Security

We use reasonable administrative and technical measures to protect information under our control. These may include HTTPS, limited access controls, software updates, and monitoring for misuse.

No website or transmission method is completely secure, so we cannot guarantee absolute security. That said, we take privacy and security seriously and work to reduce risk wherever practical.

Children’s Privacy

Project Understood is intended for adults. Because our content relates to online casinos, it is not directed at children or anyone below the legal gambling age in their province or territory.

We do not knowingly collect personal information from minors. If you believe a minor has submitted personal information through the site, please contact us and we will review and remove it where appropriate.

Third-Party Links

Our site contains links to third-party websites, including casino operators, regulators, payment references, and other external resources. We are not responsible for the privacy practices, content, or security of those sites.

Before sharing personal information or creating an account on a third-party site, you should review that site’s own privacy policy and terms.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or site changes. When we do, we will update the “Last updated” date at the top of this page.

Your continued use of the site after changes are posted means you accept the updated policy.

Contact

If you have any questions about this Privacy Policy or how Project Understood handles personal information, contact us at:

Project Understood
Website: https://projectunderstood.ca/
Email: [email protected]

Not Legal Advice

This Privacy Policy is provided for general information about our site practices. It is not legal advice.